Crown Royal Whisky
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Crown Royal is one of the best-known names in Canadian whisky, created in 1939 by Samuel Bronfman of Seagram to mark the royal visit of King George VI and Queen Elizabeth to Canada. Today the brand is owned by Diageo, and its whisky is produced at Crown Royal’s distillery in Gimli, Manitoba, on the edge of Lake Winnipeg.
Crown Royal is a blended Canadian whisky built from a number of individual whiskies rather than from one single mash bill alone. The distillery says it works with five different recipes and twelve distillation columns, using rye, corn and barley sourced largely from Manitoba and the surrounding provinces. Those component whiskies are matured in both new and used charred oak barrels before being brought together by the blender to create Crown Royal’s famously smooth, rounded house style.
The result is a whisky known for its balance and accessibility, combining softness and sweetness with spice, oak and a gentle rye lift. That approach has helped make Crown Royal one of the defining names in Canadian whisky, with a range that extends well beyond the original deluxe bottling into rye-led, reserve and flavoured expressions.
